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Gears of War Ad Gets Silver Lion at Cannes


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#1 Xbox-Scene

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Posted 26 June 2007 - 02:42 AM

Gears of War Ad Gets Silver Lion at Cannes
Posted by XanTium | June 25 21:42 EST | News Category: Xbox360
 
Epic Games' Gears of War "Mad World" TV-Spot received a Silver Lion over at the Cannes Festival in the category "Best Use of Music". The advertising agency responsible for this commercial is the McCANN WORLDGROUP from San Francisco.
At was already announced earlier that Blue Dragon won a Gold Lion for the Blue Dragon 'Big Shadow' outdoor advertising.
You probably all saw the Gears of War commercial tons of times already either on TV, the cinemas or on the internet ... but in case you lived on another planet or just want to see it again, here it is ...

Official Site: www.canneslionslive.com




#2 commandersafi

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Posted 26 June 2007 - 02:14 AM

I completely agree with that, choosing the song mad world for that ad made it like 10X better that it would have been with some other song. It fits together very well

#3 BennyBou

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Posted 26 June 2007 - 02:41 AM

I think that most people really liked the song from Gary Jules. After the commercial was launched it was in top charts on several radio stations. It deserves this award.

But hey I knew about this song before that commercial thanks to Donnie Darko!

#4 pennywisdom

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Posted 26 June 2007 - 02:46 AM

well then how about a thumbs up to the original artists, tears for fears?

#5 0794

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Posted 26 June 2007 - 02:46 AM

QUOTE(BennyBou @ Jun 25 2007, 09:17 PM) View Post

But hey I knew about this song before that commercial thanks to Donnie Darko!


Donnie Darko is absolutely incredible!


This Gears of War ad was a very creative and well thought-out piece of advertising - with the music absolutely making the full impact of the ad expressed. Good work and congratulations for the recognition.

#6 commandersafi

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Posted 26 June 2007 - 02:52 AM

QUOTE(pennywisdom @ Jun 25 2007, 09:22 PM) View Post

well then how about a thumbs up to the original artists, tears for fears?

Tears For Fears definently gets a thumbs up, I have both versions of the song and i really like them. But Gary Jules version is better IMHO

#7 bigmac_375

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Posted 26 June 2007 - 03:17 AM

I like how the song and the video seem to parallel, because Fenix is battling through this chaotic world while the song is about a "Mad World".
Absolutely fantastic.

pop.gif

#8 Software2

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Posted 26 June 2007 - 03:57 AM

Why is it that every time someone mentions this commercial several people have to chime in about Donnie Darko?

#9 jumbo11

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Posted 26 June 2007 - 04:59 AM

I was wondering about that myself.

What does this movie have to do with the song? I never knew the movie existed until this commercial came out and everyone started brining it up..

#10 Textbook

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Posted 26 June 2007 - 05:11 AM

QUOTE(Software2 @ Jun 25 2007, 11:33 PM) View Post

Why is it that every time someone mentions this commercial several people have to chime in about Donnie Darko?


When I think of the song "Mad World" I think of Donnie Darko first, Gears of War second. And honestly, it fits Donnie Darko a million times better.

You do know it's in the movie right? and was so before this commercial. The song was popular before Gears of War.

#11 sicknasty413

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Posted 26 June 2007 - 06:49 AM

Never heard the song before the commercial.

I now have the song my computer, zune, and myspace. lol

#12 grim_d

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Posted 26 June 2007 - 08:41 AM

QUOTE(Software2 @ Jun 26 2007, 04:33 AM) View Post

Why is it that every time someone mentions this commercial several people have to chime in about Donnie Darko?


i have no idea, i wish they wouldnt, id rather watch paint dry than watch that.

#13 hamwbone

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Posted 26 June 2007 - 10:48 AM

QUOTE(grim_d @ Jun 26 2007, 03:17 AM) View Post

i have no idea, i wish they wouldnt, id rather watch paint dry than watch that.


oh go back to watching Withnail and I... (mumble mumble) biggrin.gif

Darko is awesome btw, it has a an awesome sounds track if you like 80s music at all... The unoriginal song featured in the Gears commercial was heard first in the movie donnie darko (2001), It was specificially remade for that movie. That's why people always chime in. rolleyes.gif

#14 bucko

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Posted 26 June 2007 - 12:07 PM

I've never seen the ad unsure.gif was it not broadcasted in the UK?

#15 quall

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Posted 26 June 2007 - 12:49 PM

wow, i saw the commercial and I thought it was very cheap because the music did not fit it well. I like the song though.

can't believe how many people disagree. I almost hated the commercial because of the poor choice in music.




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