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Microsoft's Take on the February NPD Numbers


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#1 Xbox-Scene

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Posted 14 March 2008 - 05:14 AM

Microsoft's Take on the February NPD Numbers
Posted by XanTium | March 13 23:14 EST | News Category: (default)
 
From gamerscoreblog.com (MS's Xbox PR Blog):


For February's NPD reporting period, Xbox 360 remained in a supply constrained situation. The situation is improving and we are confident consumers will soon be able to find the Xbox 360 SKU they seek, in time for the launch of "Grand Theft Auto IV", which we expect to be one of the biggest titles of the year with huge impact on the Xbox 360 platform.

What makes a winning platform? It's more than console sales. It's about consoles + content + community.

As you do your reporting this month we thought we'd provide you with what we believe is a complete picture of a healthy console ecosystem, and how Xbox 360 is contributing:

Consoles:
* $332 million was spent on the Xbox 360 platform this month, capturing 39 percent of the generation's ecosystem, $235 million was spent on the PS3 and $283 million was spent on the Wii. (February NPD data)
* The Xbox 360 platform now has a U.S. installed base of 9.6 million; the PS3 has 3.8 million, the Wii has 8.1 million. (February NPD data)
* February NPD data shows a new Xbox 360 software attach rate of 7.2, nearly twice that of the PS3 or the Wii. (February NPD data)
* 255,000 Xbox 360 consoles were sold during the month of February. (February NPD data)

Content:
* Xbox 360 leads in games, with six out of the top 10 best selling console games in February. (February NPD data)
* Xbox 360 "Call of Duty 4: Modern Warfare" (Activision) was the best-selling console game across all platforms, outselling the PlayStation 3 version by 2:1. (February NPD data)
* Xbox 360 has the top selling games on its platform. According to February NPD, Xbox 360 sold $184 million in games, with PS3 selling $97 million and Wii $130 million.
* Third party partners find more success on Xbox 360. In February, Xbox 360 accounted for $159 million of all third party game sales this generation, or 45 percent of share. (February NPD data)
* Xbox 360 has more games available than any other platform, and more than twice the games available on PS3. (February NPD data)

Community:
* Xbox LIVE is the largest online gaming community currently over 10 million strong worldwide, and growing. The PS3 online network is only 2.9 million (U.S. data only) and the Wii has only four million (this number includes North America and Japan). (Microsoft internal estimates)
* Xbox LIVE is opening doors to help turn its 10 million gamers into developers. Last month, Xbox 360 announced community games for Xbox LIVE and will be widely available this fall.
* Today, we are announcing Xbox LIVE experienced 750,000 downloads of seven new community games on Xbox LIVE. They were made available for free, for less than a week. (Microsoft internal estimates)

When you look at lifetime performance of all three consoles, Xbox 360 continues to lead:

Lifetime Ecosystem Performance (US NPD Data):
* To date, $9.0 billion have been spent on Xbox 360 in the U.S, which is more than the competition's retail dollars combined. This is nearly $6 billion more than consumers have spent on PS3 and approximately $4.5 billion more than Wii.
* Third party publishers make 60 percent of their revenue at retail on the Xbox 360 platform this generation.

Xbox 360: Extending the Lead
* Xbox 360 has six of the top 10 best games, ranked by quality. (Metacritic)
* No other game platform delivers downloadable digital entertainment, with family favorites like "Hannah Montana" and "Lost."
* No other platform delivers interactive online experiences to more than 10 million members around the globe.

Now that you've seen the gaming ecosystem from a different perspective, we look forward to hearing your thoughts.

p.s. In case you were wondering, Microsoft is not currently in talks with Sony or the Blu-ray Disc Association regarding integrating Blu-ray in to the Xbox 360 experience. Games are what are driving consumers to purchase game consoles and we remain focused on providing the largest and best library of blockbuster games available.








#2 Mr N

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Posted 14 March 2008 - 05:58 AM

owned

#3 Boydster

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Posted 14 March 2008 - 06:54 AM

QUOTE
When you look at lifetime performance of all three consoles, Xbox 360 continues to lead:

Oh the irony...

Edited by Boydster, 14 March 2008 - 06:55 AM.


#4 gAm3 Fr3aQu3

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Posted 14 March 2008 - 08:39 AM

QUOTE(Boydster @ Mar 13 2008, 11:30 PM) View Post

Oh the irony...

Haha seriously!

#5 flashfreak

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Posted 14 March 2008 - 09:24 AM

Man, those stats are hard to argue with. Good work MS!

#6 signal-to-noise-ratio

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Posted 14 March 2008 - 09:39 AM

COD4! Super fun game! Glad to see it at top of list. Havent played too much single player but multiplayer rocks. Stopped playing halo 3.



QUOTE
Arbiter: ...there isnt even a disc in here. Theres just a chocolate chip cookie with a hole in it. You obviously did this as a pathetic attempt to fool me. Chief: ..no.


#7 DeMoN_DARREN

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Posted 14 March 2008 - 10:56 AM

Important first two word of this topic;

"Microsoft's Take..."

#8 proger

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Posted 14 March 2008 - 11:30 AM

"with family favorites like "Hannah Montana""

Please kill me.

#9 phunk

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Posted 14 March 2008 - 01:08 PM

QUOTE
"gaming ecosystem"


bleh - what a load of management-speak shite!

Sad to say, but PS3 sales do look like like they will rocket. Especially considering the death of HD-DVD.

#10 halcyonx12

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Posted 14 March 2008 - 01:26 PM

I wonder how many of those 360 game sales are from PC gamers that just don't use their PC for gaming anymore...

#11 G3iST

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Posted 14 March 2008 - 01:32 PM

well a lot of ps3s are used only as blu ray player looking at sorftware sales the 360 ist still a monster because people use it only for gaming and not like the ps3 as a blu ray player its the same thing about the film studios the see only 10 mio potential blu ray player biggrin.gif

#12 Johnwinger

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Posted 14 March 2008 - 02:54 PM

For the last F**ing time Microsoft....We are not sheep..

"Supply Constraints" BULLSH*T!!!!

There are Xbox 360s on shelves across the country collecting dust as we speak.



#13 Zod5000

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Posted 14 March 2008 - 04:54 PM

QUOTE(G3iST @ Mar 14 2008, 02:08 PM) View Post

well a lot of ps3s are used only as blu ray player looking at sorftware sales the 360 ist still a monster because people use it only for gaming and not like the ps3 as a blu ray player its the same thing about the film studios the see only 10 mio potential blu ray player biggrin.gif


I only use it for a blu-ray player as well, just because standalones are the same price, so you may as well get a game console out of it.

So now people are buying ps3's for the game console and/or blu-ray player. Not to mention if you have bought a console from this generation yet.. and the ps3 is only 50 bux more and you get a blu-ray player out of it, seems like the ps3 is a bigger bargain hardware wise, even if the 360 has the bigger/better games catalog.

#14 Slag Bag

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Posted 14 March 2008 - 06:35 PM

QUOTE(G3iST @ Mar 14 2008, 05:08 AM) View Post

well a lot of ps3s are used only as blu ray player looking at sorftware sales the 360 ist still a monster because people use it only for gaming and not like the ps3 as a blu ray player its the same thing about the film studios the see only 10 mio potential blu ray player biggrin.gif


Actually Gist the percent of PS3 owners owning a multi platform game far exceeds the 360's. Use this months NPD figures for Devil May Cry 4 as a rather easy example of such.

#15 allenandtady

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Posted 14 March 2008 - 07:20 PM

Well...Xbox 360 has it's XBL,Headstart,Not so much diffrent graphics from ps3 if any and plus i've heard rumors that blu-ray will ship for xbox360 as a hddvd ! I dunno i've lost 2 xboxes already and am still buying the 3rd one...What to say i just love it biggrin.gif




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