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Sony Partners with IGA for In-Game Ads

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#1 PS3Scene


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Posted 05 June 2008 - 04:38 AM

Sony Partners with IGA for In-Game Ads
Posted by XanTium | 4-6-2008 23:38 EST

From next-gen.biz:

Sony has announced a partnership with in-game advertising firm IGA Worldwide approving the delivery of dynamic ads to PS3 games.

The in-game ad specialist is the first outside agency to receive approval to deliver in-game ads to the platform.

As opposed to static advertisements, dynamic ads allow companies to change their advertisements on a regular basis, opening up new revenue sources. Technology even enables advertisers to place new ads in already completed games and back catalog titles.

Full Story: next-gen.biz

#2 teknow


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Posted 05 June 2008 - 03:27 PM

This is unwelcome, at least at first glance. Will Sony be utilizing my hard drive to store the advertisements for the various games I have installed? Will it be so dynamic that while I'm playing a game off line it is accessing my internet connections to fill a billboard? Do the game producers share revenue?

I can't think of many games that can make in game ads feel natural. Obviously GTA should be able to pull it off. I suppose if the money gained by ads goes to the PSnetwork to keep it free that is a plus.

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