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Sony's PS3 E3 2008 Video Store Press Release

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#1 PS3Scene


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Posted 15 July 2008 - 10:14 PM

Sony's PS3 E3 2008 Video Store Press Release
Posted by XanTium | 15-7-2008 17:14 EST

Sony Computer Entertainment America (SCEA) today launches the company's new video delivery service on PLAYSTATION®Store for PLAYSTATION®3 (PS3™) and PSP® (PlayStation®Portable) systems in the United States. Consumers will have the ability to download full-length movies, television shows, and original programming accessible through the PLAYSTATION Store on PLAYSTATION®Network. With nearly 300 full length movies and more than 1,200 TV episodes, many available in both standard-definition (SD) and high-definition (HD), PLAYSTATION Network's video delivery service makes PS3 the ultimate entertainment platform and enhances PSP's status as a portable entertainment marvel. PLAYSTATION Network's video delivery service will become available later this evening.

Sony Computer Entertainment Inc. (SCEI) will initially make available to consumers content for video rental and electronic sell-through from top movie studios including: 20th Century Fox, Lionsgate Entertainment, MGM Studios, Paramount Pictures, Sony Pictures Entertainment, Warner Bros. Entertainment as well as titles for rent from The Walt Disney Studios and a wide-ranging menu of popular titles from a variety of television partners.

"PLAYSTATION Network's video delivery service capitalizes on the superior value and entertainment potential of PS3 and PSP -- not only for gaming enthusiasts, but also for the millions of consumers looking to buy the best, most versatile solution for their home entertainment system," said Jack Tretton, president and CEO, Sony Computer Entertainment America. "The collaboration of Sony's film, TV and entertainment business units, coupled with our hardware and content offerings, provide consumers with entertainment experiences unlike any on the market."

The video delivery service will have full integration in the PLAYSTATION Network, utilizing the same login, wallet management, and user interface of the newly revamped PLAYSTATION Store. Video will be categorized, for example, by top rating, alphabetical order, television shows, and movies and content is also fully searchable, for example, by title, producer, studio and cast. In addition, PS3's progressive downloading means users can view content shortly after the downloading process begins. Background downloading is also a feature of PS3, allowing users to access other platform features such as gaming and other XMB™ (XrossMediaBar) content while a video is downloading to their consoles.

20th Century Fox's "Jumper", Lionsgate's "3:10 to Yuma", MGM's "Rocky", Paramount Pictures' "Cloverfield", Sony Pictures' "Spider-Man", and Warner Bros. Entertainment's "10,000 B.C." are a few of the titles available for electronic sell-through on the video service at launch. Disney's "Pirates of the Caribbean: Dead Man's Chest" will also be available for rent. Additionally, SCEI will be introducing original exclusive content such as Xam'd: Lost Memories, an anime series developed by Sony Computer Entertainment Japan, delivered in SD and HD.

Consumers who rent a movie from the video delivery service have 14 days to watch the content. Once content playback is started, consumers have a full 24 hours to enjoy their rental. Pricing for rental movies at launch ranges from $2.99 to $5.99, and pricing for purchased movies ranges from $9.99 to $14.99. Sony has also adopted Marlin Digital Rights Management technology, an open industry standard for protecting and managing digital content, to provide consumers with flexible access to their content while ensuring digital rights are protected. Usage rules of the video download service will allow content for purchase to be shared on multiple activated devices including PS3 and PSP systems per PLAYSTATION Network account, depending on the type of content purchased by the user.

One of the biggest value propositions of PLAYSTATION Network's video delivery service is the ability to transfer digital content onto the PSP from the PS3. For the initial electronic sell-through or rental price, consumers can also transfer content onto multiple devices. The connectivity between PS3 and PSP platforms provides a seamless solution for those looking for entertainment experiences on their own terms -- on the go or in their living room -- all with a new-found freedom of not having to worry about TV schedules, movie listings or viewing on a desktop PC.

#2 Verity


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Posted 16 July 2008 - 05:54 PM

I tried the Playstation Video Store this morning. SD rentals are supposed to be about $4 each, and HiDef versions are $6 apiece. While they have a number of studios onboard, there isn't currently a lot to see. My biggest disappointment was the severe lack of rentals. Many of the fairly recent movies are BUY-only, and at crazy inflated prices for an intanglible download file which can only exist on your PS3 hard drive. For example, The SpiderWick Chronicles is a movie I have been halfway interested in watching as a $4 rental (the going rate at Blockbuster Video) but not necessarily owning: Sony wants $14.99 (!!) for purchase, and it is simply not available as rental.

So what kind of rentals do they support? Okay, how about George of the Jungle (1997) with Brendan Fraser. All old movies, and not a lot to select from. Most of the titles in the PSN Video Store are recent releases, but also overly expensive purchase-only titles. At those prices, I'd rather buy the hard copy of the DVD instead. Actually, at those prices I'd simply rather not watch them at all.

Sony is missing a golden opportunity to kill off Blockbuster and other rental places with cheap, downloadable recent movies. I'd much rather download something directly from PSN for the $4 rate than drive out to Blockbusters for the same rate (especially with the high gas prices). Again, the formerly mighty Sony swings -- and misses badly.

Microsoft is suddenly looking better with the Netflix on Xbox360 deal. At least the crappy library of old Netflix "Instant Watch" movies is free with your $9 per month Netflix DVD-by-mail rental program.

Edited by Verity, 16 July 2008 - 05:58 PM.

#3 Kamasutra318


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Posted 17 July 2008 - 06:37 PM

I'm also unimpressed with the current selection, but since they just launched I'll give them the benefit of the doubt. The way it's formatted and sorted seem nice though, just like the game portion. And they need to get NBC Universal on board as that's the only large studio missing. Interestingly enough, Microsoft announced NBC Universal as a partner in their conference.

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