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Microsoft Responds To August NPD Sales


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#1 Xbox-Scene

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Posted 12 September 2008 - 03:07 AM

Microsoft Responds To August NPD Sales
Posted by XanTium | September 11 22:07 EST | News Category: Xbox360
 
From kotaku.com:


We're on track for a record-breaking holiday with a new sweet spot in pricing and the launch of the New Xbox Experience this fall. At $199, Xbox 360 offers the greatest entertainment value available, with the leading online service, the best games, and the greatest selection of downloadable movies and TV shows.

Weekend sales post-price cut up over 100% (Microsoft internal data)
Coming off the Sept. 3 price drop announcement, the weekend retail results are in: Console sales across all Xbox 360 models were up over 100% between Friday, Sept. 5 and Sunday, Sept. 7. The Xbox 360 Arcade system, now the lowest priced next generation console on the market at $199, showed the largest lift, selling at six times the rate it was the weekend before. (Microsoft internal data)
According to NPD, 195,000 Xbox 360 consoles were sold in the U.S. in August, contributing to life-to-date spending of $10.7 billion on hardware and software, and a U.S. install base of 10.9 million units. (August NPD).

With the best-selling line-up of sports games on the market, sports fans have spoken: Xbox 360 owns sports. Here are some specifics:
"Madden NFL 09" on Xbox 360 secures #1 game in August
Over one millions copies of "Madden NFL 09" sold on the Xbox 360 platform in August since its launch on Aug. 12. Madden fans helped contribute to Xbox 360's record-breaking software attach rate of 8.0 games per console. (August NPD)
"Tiger Woods PGA Tour 09"
Xbox 360 players hit the greens with Tiger's latest installment, purchasing 56,000 copies of "Tiger Woods PGA Tour 09" in the five days it was on the market, more than on any other platform. (August NPD). Xbox 360 gamers eager to watch Tiger walk on water contributed to the $94 million spent at retail in August for third-party publishers on the Xbox 360 platform, or 45% of share. (August NPD)
"NCAA Football 09"
The kick-off of the college football season didn't stop Xbox 360 gamers buying 460,000 copies of "NCAA Football 09" since it launched, more than PS3 and Wii versions combined. (August NPD)

From sports games and music titles to the biggest blockbuster games this holiday, the best games are on Xbox 360
Xbox 360 games secured three spots in the list of top 10 selling games in August: "Madden NFL 09" at #1, "Too Human" at #7 and "Soul Caliber IV" at #8. (August NPD)
Beginning last month with "Madden NFL 09," Xbox 360 has a string of blockbuster titles, each expected to sell at least a million units, launching in the coming months including "Gears of War 2," "Fable II," "Guitar Hero IV," "Rock Band 2," "Fallout 3" and "Lips."

Xbox 360 continues to move more games for third party publishers than any other platform
With $94 million in third party game sales in August, Xbox 360 generated more dollars at retail for third party publishers than any other console, to date generating $4.1 billion, or 58% of share. (August NPD)


Full Story: kotaku.com






#2 ir0nw0lf

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Posted 12 September 2008 - 04:43 AM

I am not shocked in the least that they tooted their own horn over their Sept. post-price drop sales. It has *nothing* to do with the August sales!

#3 Chancer

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Posted 12 September 2008 - 10:27 AM

They always comment on hardware sales by quoting software sales.

#4 chronno

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Posted 12 September 2008 - 03:27 PM

My response would have been "Give it a month" and that's it.

What I want to see is if the 360 will start to take market away from the Wii. We keep saying that the Wii is selling because it was the cheapest. Now we get to see.

#5 ir0nw0lf

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Posted 12 September 2008 - 07:43 PM

QUOTE(Chancer @ Sep 12 2008, 11:03 AM) View Post

They always comment on hardware sales by quoting software sales.

Aye, but the relevance of Sept events related to the August NPD sales figues? They were simply dropping that in to toot their own horns and had nothing to do with their spin on the August data.

Edited by ir0nw0lf, 12 September 2008 - 07:43 PM.


#6 Chancer

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Posted 12 September 2008 - 09:17 PM

QUOTE(ir0nw0lf @ Sep 12 2008, 08:19 PM) View Post

Aye, but the relevance of Sept events related to the August NPD sales figues? They were simply dropping that in to toot their own horns and had nothing to do with their spin on the August data.

They bang on about it every time figures are released.
I am not sure why. It is notorious for slow down this time of year and with the current financial climate hardly a shock.
They still outsold the PS3 in NA but both consoles are struggling at present.
The sales will increase with a price cut figure taken into account, next month, but so they should. The run up to Xmas is when they should be flying.

#7 trentdadi

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Posted 13 September 2008 - 12:08 AM

QUOTE(ir0nw0lf @ Sep 12 2008, 08:19 PM) View Post

Aye, but the relevance of Sept events related to the August NPD sales figues? They were simply dropping that in to toot their own horns and had nothing to do with their spin on the August data.

They aren't tooting their own horn, they are doing it because its free advertisement and what any other company in the world would do given the chance.




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