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GOOD!
This is a good thing...
I loved the TGS, E3, etc. coverage that XBL offered at events past, the ability to play at home all of the demos that I would have been able to play on the show floor and see all the trailers that I would have been shown on the show floor really got me into the whole experience and IMO was a real value booster for XBL (the free part too).
This is the kind of thing that Sony needs to do more of. It shouldn't matter that MS did it first because it's a damn good idea, and there's nothing wrong with following the lead of a damn good idea. In-fact I wish they'd copy a few more of MS's ideas...
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