QUOTE(celinedrules @ May 7 2007, 06:20 PM)
If it has been successful at the price it's at now, what reason would they have to lower the price?
To make it even more succesful, and take some momentum away from the competition? Consoles are strange goods, it's not like with other stuff you can sell: that if you sell a certain volume at a certain price you will get the highest profits. With consoles, market share, software attachment rate, 3rd party support, micropayments, number of people who will stick with your brand in the next product cycle, etc. they all matter more than simple 'profits' on each box sold. I think it would be in Microsofts best interest to drop the price, and I'm quite surprised they didn't drop it earlier, like just before the PS3 was launched. They would most definitely have moved a lot more consoles over the last few months.
But then again, there's probably a reason behind this. I'd expect them to drop the price in june/july/august, and launch a few new '360 + killer game'-packs, e.g. a Forza Motorsport pack, a Bioshock pack, a 'the Darkness' pack etc...This post has been edited by d-range: May 7 2007, 06:10 PM