QUOTE(Chancer @ Jun 7 2007, 03:56 AM)
I find it very hard to believe this would work as a tactic.
If someone has got their cash ready to purchase a Wii or 360, why would they change their mind on the word of a salesman. I mean what possible incentive can they offer to change purchase?
It works FAR FAR better then you'd expect.
While WE get our news online, read reviews, opinions, etc. most people don't, most people ask their friends who are gamers and when they don't have gamer friends (or don't have gamer friends with next gen consoles) they rely almost exclusively on the advice of store clerks. This is double true for parents, girlfriends, and relatives looking to buy the "right" console for their loved one during the holidays.
Ever time I go to a game store if I spend more then 10 minutes there I'm guaranteed to see at least 2 people change their purchase decisions based on the advice of the clerk... Sometimes it's good advice "you don't want that game, it's got some major bugs and we're getting a lot of returns" Sometimes it's bad "if you just want a 360 for gears don't bother, it's coming out for the PS3 soon and the graphics will be better"
Those are direct quotes... and in both cases the person changed their mind on what they were buying. I even pipped up when I heard the second one but both the clerk and the consumer took a stance of ... what the hell do I know
even after I pointed to the MS logo on the GoW box
Sales incentives are one thing but the problem is most consumers look to these employees for advice and they're getting biased advice without full disclosure.
The sad part is I'm sure this will help PS3 sales and it's for a pittance of a pay off to the people selling out.