I think , he's trying to use the jedi mind trick on people....lets review what STEVE SAID (not to what major nelson is saying , what steve said)
"In the first segment of our exclusive Steve Ballmer interview series, the Microsoft CEO and I talk about Natal, the blurring of console generations, and the surprising assertion that "you'll be able to get" Blu-ray add-on drives for Xbox 360.
Now , what did steve say? ANYONE? lol
I think he said BLUE RAY FOR ALL XBOX 360!
Think the cats out the bag (been out the bag), but they want to test the waters with the revenue income with the live service.
This way you can't actually OWN something, you will be paying to view , THERE movies.
I don't think this will take off , because people usually want a physical form. I can't loan my copy of a movie that's on live, but I can loan and resale a physical disc. This makes retailers compete with USED copies.
If theres no used copies, they can charge full price forever.