What Do You Find Most Useful In A Review? Options

[metalhead212]

I know this is not a review, but i am wondering. What does everyone find the most useful in a review? Do you like to know about the story, the price, the graphics, the sound quality, what? What is it that makes a review good. Is the when the reviewer goes beyond technical and becomes more personal with the review?
I ask this because i am curious to know what everyone likes. I enjoy writing up these reviews, so i would like to know what i should focus on. I am sure that with this knowledge myself and the other people who do game reviews will be able to better describe a game and critique it for everyone who reads this part of the forum. I know what i like, what do you all like?

Also, please be honest and reasonable. Don't just say stuff like:

"I like it when I see b00bz"
"I like blood and guts and stuff"
"I want duh axtion muh peepz all get crazie when doze gunz r blazin"

Helpful information only please!