Haters? I saw the commercial. Firstly, I think it's an artists impression of what EA hopes to achieve, but secondly, it wasn't that great anyway. Terrible, terrible animation. Freaky human forms on the players and some crappy basketball physics and ideas, with the flat, bullet jumpshot and Ray Allen tip-jamming on Big Ben.
We all know the difference (like 3 years difference) visually between current gen Visual Concepts/Take Two NBA 2K games and EA's Live games, so you can imagine the deal with next-gen. EA are in trouble if that's all they can come up with and are very lucky they have the NFL license, because Madden may have been put to shame also.