Paying extra money for things that you would buy anyway isnt hard to fathom.
I mean, a premium or core console is great but a demo disk or dashboard doesnt do it for me. Nor does playing one game over and over again.
Getting extra controller and a few games is great - if it saves a few dollars by buying them at once.
Buying 20 games and every possible addition becomes such an overkill especially when you consider 50% of the listed games wont make launch anyway.
I just wish MS had a PGR3 or Oblivion official bundle though. Nothing overkill, just a cool box that I would be proud to carry with me to the checkout. Down the street. Around to mates places. Well everywhere really