just downloaded and watched the BIA:3 trailer from E3 and all i can say is...wow!
i havnt paid much attention to supposed 'nxt-gen' trailers up till now cos of all the pre-rendered stuff goin round but it is in-game and i nearly wet myself.
if the 360 is producing games like that in under 12 months of bein on the market i think the future of video games is going to be something we will have to see (or play) to be believed, also remember they still have 6 months to work on the title, even one of the developers said after the trailer that they had done a build since that release with improved lighting and texture detail.
maybe reading too much into it but i think its a big deal, considering its a full gameplay trailer.
just my two cents...