My mom and I chipped in and bought my Step Dad a 42"? Vizio plus surround sound system for his 40th in Dec. (His first ever brand new TV). I looked at a lot of TVs, and the Vizio is a bit warm, colorwise, but I like that. To me it's a very nice looking TV and there were a precious few I saw at the various places I went to that looked better. (Many looked far worse) The display I saw was @ Sam's Club, so I hardly think so visual mastermind set it up to make it look amazing. I think it's just a very nice TV at a reasonable price. And maybe it is like Kia and will fail in 2 years. Or maybe it's more like Hyundai a few years back as they had made major changes, were still cheap, and the reliability results wouldn't be available until now. (Hyundai has become very reliable recently.) If I were buying a new TV at this point I'd buy a Vizio. I lucked into my GFs boss selling me his 37 inch, 6000 lb, Trinitron for 100 bucks tho, so Im set for now.
All said and done, my stepdad loves it, my mom loves it, my little sisters love it, and I do as well. It was more than worth what we paid for it, and that's hard to say of electronics at times. Buy one.