Halo 3 Sets Preorder Sales Records, Soars Past 1 Million Milestone Options

[Xbox-Scene]

Halo 3 Sets Preorder Sales Records, Soars Past 1 Million Milestone Posted by XanTium | August 9 10:35 EST | News Category: Xbox360

From the press release: [QUOTE] As the countdown continues for the entertainment event of the year -- the launch of "Halo 3" -- the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft Corp. announced that preorders in North America for the exclusive Xbox 360 title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp. In a strategy utilized in other big entertainment launches, retailers around the world have begun taking preorders, enabling consumers to order one of the three versions of "Halo 3": Standard Edition, Limited Edition and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on Sept. 25. Retailers have also noted that the presales for "Halo 3" are the fastest in video game history. * Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007. * 7-Eleven today confirmed its plans to support the launch of "Halo 3" through a variety of in-store promotions, including three "Halo 3"-branded collectible Slurpee cups. In addition,7-Eleven will run a "Halo 3" promotion with Mountain Dew Game Fuel and Doritos, with thousands of "Halo 3"-themed prizes, including, as grand prize, a chance to win a minor role as a voice actor in the upcoming Xbox 360 video game, "Halo Wars™," by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of "Halo 3." This bottle will be available in very limited quantities, making it a highly sought-after collector's item. * Pontiac will provide consumers with several exclusive "Halo 3"-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac is offering 1,000 consumers a chance to win a copy of the game; one lucky gamer will win a limited-edition "Halo 3" G6 GXP Street car. * Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. "Halo 3"-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™. * Comcast has also joined the "Halo 3" campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition "Halo 3" videos on its signature ON DEMAND service. [/QUOTE] Read the whole press release here.

[mlmadmax]

Holy mcshitskis that is a lot of advertising

I am looking forward to halo 3 hope it doesn't let me down.

[tomgreen99200]

i have an ad spot on my balls if M$ is interested

[Knasen]

It seems I'm the only one that isn't interested in halo3.. I expect it to be just more of the same old concept, and Halo2 wasn't that fun imo.

[jeff10]

Dear bungie and or microsoft, If you want to make a donation to my police department you can stencil up a brand new hemi charger police car, before we decal them up, how much more advertising could you want than that, A patrol car on the road 24/7 Now that would be some different advertising.




This post has been edited by jeff10: Aug 9 2007, 04:09 PM

[miggidy]

It seems I'm the only one that isn't interested in halo3.. I expect it to be just more of the same old concept, and Halo2 wasn't that fun imo.

In this real world where there's actually some guys who enjoy being kicked in the balls, you fit right in.



I love Halo and I'm going to get all these Halo 3 goodies!

This post has been edited by miggidy: Aug 9 2007, 04:05 PM

[bucko]

ill be buying an Elite, with Halo 3 a little while after it launches.

But I'm getting my 32" HDTV this month

[Mega_mil]

Man, I wish I could win that G6 GXP halo 3 edition. I have a G6 GTP now and I'd trade that sucker in so fast the wheels would be smoking on it. Well I guess for the people that think it's overrated, even though I thought Halo 2 sucked balls next to Halo 1, they must be doing something right. How many other games have crashed pre-orders like this???

[thirdeye555]

that new mountain dew isnt too bad, but i feel like a slave to video games buying it

[incognegro]

4 player co-op mustve had something to do with it.

UTTER GENIUS!

[Deltagunner]

Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.

I have seen it at my local grocery store for the past two weeks. Tastes good though.

[thirdeye555]

I have seen it at my local grocery store for the past two weeks. Tastes good though.

yeah same here ive been getting it for a couple weeks now from a local store, and then yday when i went to get some from meijers they didnt have any

[Ninja Sniper X]

I pre-ordered the Legendary edition back in January lol. Just finished my media room in my new house, I can't wait to play this on my 94" projector screen . All this talk of marketing plans just makes me want it more!

[Tony42077]

i have an ad spot on my balls if M$ is interested

Bungie actually wants their ads to be seen by humans

Dear bungie and or microsoft, If you want to make a donation to my police department you can stencil up a brand new hemi charger police car, before we decal them up, how much more advertising could you want than that, A patrol car on the road 24/7 Now that would be some different advertising.

I can see it now "Record crime wave hits town as youngsters clamour to get ride to booking in new H3 themed cruiser"

It seems I'm the only one that isn't interested in halo3.. I expect it to be just more of the same old concept, and Halo2 wasn't that fun imo.

Well their can't be one Halo topic without someone commenting on how H2 sucked and that H1 was better. H2 is still the #1 best Xbox game seller, and is still #1 on Live almost 3 years after its release. The only thing that sucked about H2 was the ending, kinda like the ending of Kill Bill 1. The only difference is that QT only made us wait 6 months for Kill Bill2, while Bungie is making us wait nearly 3 years to end this part of Halo (you know they will never really end it with this kind of cash rolling in).

[Lush]

i got mine...