Landmark 'Halo 3' Marketing Campaign Debuts: A Hero Must Rise. Believe Options

[Xbox-Scene]

Landmark 'Halo 3' Marketing Campaign Debuts: A Hero Must Rise. Believe. Posted by XanTium | September 12 14:44 EST | News Category: Xbox360

From the press release: [QUOTE] Every so often individuals are called upon to rise above themselves and act in a selfless manner - to help, to protect, to defend those in need. We call these people, who rise up in the face of great adversity, heroes. One such individual's story is about to be told worldwide. On Sept. 25, "Halo 3's" epic hero Master Chief will rise once again - he'll face seemingly insurmountable odds with the entire fate of the galaxy riding on his shoulders. In memory of this hero, and helping build to what promises to be the largest entertainment launch in history on Sept. 25, a series of dramatic and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and Microsoft Global Marketing will offer a stirring look at the "Halo" universe and Master Chief. The first of the films, entitled "Museum," premieres today on http://games.yahoo.com and provides consumers everywhere with a reason to "Believe" in the amazing stories and action within the Halo experience, bringing the epic battles to life in the style of a museum "diorama." Certain to catch the imagination of audiences around the globe, the ads are unlike any video game advertising ever created, and offer a powerful look at the world of "Halo". Uniquely, the campaign experience does not focus on "Halo 3's" graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism. Through the eyes of celebrated Hollywood creature designer Stan Winston, known for his landmark work on Aliens and Jurassic Park;, as well as New Deal Studios, model creators for Spiderman 3, 300 and Superman Returns, and acclaimed director Rupert Sanders, people will experience a dramatic and moving look at mankind's struggle against our future enemy, the fierce warrior force known as the Covenant. The central element that much of the integrated marketing campaign centers on is a painstakingly accurate replication of a key moment from a climactic battle set in the "Halo" universe. At over 1200 square feet, reaching a height over 12 feet above the ground and with each handcrafted human and Covenant figure standing eight to twelve inches high, the diorama was large enough to fill an entire studio. [/QUOTE] Full press release here. High-Res 'Museum' ad here.

[DMAddict]

I'm all hyped out when it comes to Halo. I think deep inside some cave in Afghanistan, Osama Bin Laden is even mentioning it in his new video release.

[Lezlyte]

I'm all hyped out when it comes to Halo. I think deep inside some cave in Afghanistan, Osama Bin Laden is even mentioning it in his new video release.

Lol, if we just had a Spartan to go get him, I think we could sit back and chill...lol

[Software2]

In the Redmond area all the Microsoft vehicles have had Halo 3 ads based on this campaign for weeks. (There are company-owned vehicles used to get from one end of the campus to the other, and for any other local company-related driving, in addition to dedicated security vehicles that drive around the area 24/7.)

[Deihmos]

WOW that was one hell of an ad.

[Flashelek]

I must admit i love this game, but this is getting seriously over-hyped..

[sayguh]

I'm not sure if this ad campaign is going to catch the eye of the main demographic. You guys can disagree but I think the main demographic is 15-20. Most of which like explosions gun shooting and graphics rather than story line, character development and heartfelt old veterans.

[readmore]

I'm sure there will be loads of other ads with 'splosions!

I hope so anyway

But liked this also

[rhg84]

that was one hell of a commercial, strong emotions

[mcatrage]

Man they are going all out this time around. With this and the original Gears commercial I think Microsoft has really done well advertising their games in unorthodox but effective ways.

[mlmadmax]

I'm not sure if this ad campaign is going to catch the eye of the main demographic. You guys can disagree but I think the main demographic is 15-20. Most of which like explosions gun shooting and graphics rather than story line, character development and heartfelt old veterans.

OK i will disagree, the main demographic 33-40 and that is why they are releasing these commercials first.

http://www.theesa.com/facts/top_10_facts.php

I thought it was great by the way.

[bucko]

I seriously can't see them just finishing this franchise once Halo 3 is finish, I'm sure next time it will be "rise from the dead" or something on the Xbox 720.

[alexh]

I thought that it was a good advert... right upto the point just before the end where this aweful really camp
American bloke's voice says "Rated M for Mature".

[dmitri]

Master Chef is in a video called Muslim?

[dmitri]

OK i will disagree, the main demographic 33-40 and that is why they are releasing these commercials first.

http://www.theesa.com/facts/top_10_facts.php

I don't know how accurate that site is..

2. Sixty-seven percent of American heads of households play computer and video games
10. Forty-nine percent of game players say they play games online one or more hours per week.

301 Million ppl in USA. That would mean 100 Million ppl play games online.

Aren't there like.. 7 Million XBL users?