Viacom and Microsoft Announce Digital Content Partnership Options

[Xbox-Scene]

Viacom and Microsoft Announce Digital Content Partnership Posted by XanTium | December 19 13:35 EST | News Category: Xbox360

From the press release: [QUOTE] Viacom Inc. and Microsoft Corporation today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years. The comprehensive agreement spans across the two companies and includes a number of significant components. Among them: -- Microsoft will license, on a non-exclusive basis, long and short-form television and theatrical content from across Viacom's cable network and motion picture businesses, including MTV, Comedy Central, BET and Paramount Pictures for use on Microsoft properties such as MSN and Xbox 360. -- Microsoft's Atlas division will become the ad server for Viacom's U.S. websites and Microsoft will have the exclusive right to sell remnant display advertising inventory on Viacom's U.S. websites. -- Microsoft will buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on promotions and sponsorships for MTV Networks and BET Networks award shows; -- Viacom will work with Microsoft on opportunities to become a preferred publishing partner across Microsoft's casual gaming platforms. Content Distribution Viacom will provide Microsoft with a broad selection of short-form and long-form audio-visual content from MTV Networks, Paramount and BET Networks for distribution by Microsoft on properties such as MSN.com and Xbox 360. A wide range of content from Viacom properties is already distributed to Xbox 360 users through Xbox LIVE Marketplace and this deal adds popular content from BET Networks. In addition, Viacom will work with Microsoft's casual gaming platforms (MSN and Windows) to provide downloadable casual games to the substantial base of consumers playing quick-to-develop, easy-to-learn games on these platforms. [/QUOTE] Full press release: here

[DoTsTeR]

HUGE Tom, Just HUGE !!
This is frigin HUGE !!

Now, if only I wasn't banned and could actually purchase some of the new content that will be available.

I wish they would have just banned people from playing online.. not from live altogether.

This post has been edited by DoTsTeR: Dec 19 2007, 10:45 PM

[fiya]

Yes it is....HUGE!!!

Viacom owns every damn thing on cable nowadays...lol

[prplehz]

Make the tv show downloads free and I will care. I refuse to pay for tv shows, especialy when I already pay for cable tv and the LIVE service as it is. Movies I think are another story. With movies what would be kick ass, is if they made new release movies in the theaters available at the same time online. I know I for 1 would rent it just because I hate going to theaters and dealing with all the idiot people around you while your trying to watch.

[unklgeorge]

What about TV Land??? I would choke a bitch for some Hogans Heroes!!!!!

[88 Ecko Unltd 88]

Big news here cant wait to see some good shows up on LIVE not like they dont have any already but adding more is always good