QUOTE(Ranger72 @ Jan 6 2008, 07:47 AM)
Nobody really thought that a format that would never contain a Disney or Pixar movie could win did they?
Disney originally rebuffed DVD in favor of that ill-fated DivX disc pay-per-play competitor, the one which required a permanent phone-line connected to the player and a credit card on account. DivX had to fail miserably before Disney finally gave in to DVD.
Before that, during the 1980's, Disney had very expensive VHS tapes. As in US$80 per tape. Video rental shops were popular, but the price per tape was prohibitive. When studios realized they could sell VHS tapes directly to consumers as a secondary revenue source, VHS prices dropped quickly -- except for Disney. I recall it took several years before Disney realized they were missing out on a huge opportunity. When Disney finally entered the consumer VHS market, they still cost more than most other movies.
I've also seen a number of those made-for-kids players with various incompatible media. Those audio KidClips come to mind, and there's been a couple of those video-based monstrosities as well. The dead VideoNow and the newer Mix Max come to mind.
Disney also tried those dissolving DVDs, once you open the package the disk surface oxidizes over the next few days until its unreadable. That one never made it past the first few market tests.
Disney is not about good media formats, its all about extracting the most buxx possible. More than any other studio. Just because Disney is supporting a particular format over another does not
automatically make the format a winner.This post has been edited by Verity: Jan 6 2008, 08:29 PM