QUOTE(794 @ Feb 22 2008, 04:15 PM)

agreed, when the consumer pressure increases enough, MS will definitely produce a blu-ray drive for the 360. heck, if it was priced right, many people i am sure will gladly pick one up now...and the install base is already around 18 million according to this news...
Unless they've already had one in development it would take a minimum of 6 months to design, prototype, test and produce such a product... 9-12 months if they want it done right without any bugs.
Considering that we'll likely see sub $250 Blu-Ray players next holiday and that's the soonest we'd see such an attachment make the light of day if they started development now, it wouldn't be of any interest to MS to make one... there wouldn't be much profit in it at that point...
Not to mention this generation is now over the hill... The 3rd Xbox will being coming in 2010 or 2011 meaning you'll start hearing information and hype about it as early as next year. That's not a good market for an add-on drive.
Not to mention MS doesn't want to support either format really, they're only involvment in the war was to keep it going to make their own video marketplace more viable.... now that the war is over they're going to push their download services and blow off Blu-Ray.... Blu-Ray is not a DIRECT competitor to the Video marketplace... they're not going to do anything to help it along.