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EEDAR on NPD: 360/PS3 Price Cuts In Sight
Posted by XanTium | 18-4-2008 1:03 EST
From gamasutra.com: [QUOTE] Consumers might be seeing price cuts for Xbox 360 or PlayStation 3 in the coming months, claimed analyst Jesse Divnich of research firm EEDAR in a report sent to Gamasutra following today's NPD sales figures for March.
Divnich pointed to the lower-than-expected sales of Xbox 360 and PS3 as evidence that the systems might be plateauing. "These hardware results would indicate that both systems have likely saturated their potential market at their current price points," he wrote. "If we do not see any price cuts in the coming weeks, we can likely expect some hardware cuts once GTA IV loses some steam (before July) or if the GTA IV release significantly drives hardware sales for one console over the other."
Still, he cautioned against being too expectant of an adjustment. "It would be erroneous to start shouting price cuts as we are only a few weeks away from one of the big releases in gaming (GTA IV)," he admitted. "March's hardware results could very well be the 'calm before the storm. '"
As for why the systems performed as they did, Divnich points to a lack of high-profile flagship releases. "In terms of the continued battle between the PS3 and Xbox 360 we were not surprised that both consoles fell relatively close to each other as neither system offered any significant first party releases or new promotions to sway the trends," he said. [/QUOTE]