Halo 3 Takes Advertising Prizes in Cannes Options

[Xbox-Scene]

Halo 3 Takes Advertising Prizes in Cannes Posted by XanTium | June 22 00:21 EST | News Category: Xbox360

From adweek.com: [QUOTE] CANNES, FRANCE - Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors given by the Film jury and two by the Titanium & Integrated jury. The top Film winners were Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco. The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo, which also won the Cyber Grand Prix earlier this week. The Integrated Grand Prix was awarded to the Xbox Halo 3 effort. In Integration, Xbox Halo 3 "stood head and shoulders above the rest" of the contenders, said Tutssel. "The variety of the work they produced was so surprising and so new and so engaging," he added. "It is breathtakingly beautiful in its craft, thinking, its execution and the way it connected with people. It's game-changing in its thinking." The winning Halo 3 campaign, from T.A.G/McCann Worldgroup, San Francisco, included three-minute online executions -- "Enemy Weapon," "Gravesite," "John 117/Monument" and "Combat" -- that delved into the story of the legendary battle between humanity and aliens using documentary-style interviews set 500 years in the future. Another commercial in the campaign, "Diorama," also received a gold and a bronze Lion. The jury praised its unique approach in the category and the deep level of the storytelling. "You became quite emotional about the pieces as you are moving through the touch points," said South African juror Paul Warner, founder and executive creative director of MetropolitanRepublic. Halo 3 - "Believe" - John 117/Monument [/QUOTE] Full Story: adweek.com

[tomgreen99200]

i do like that ad. very kool. sorry to be a noob but : first !

[Bandit5317]

Totally agree. Halo 3 had one of the best, if not THE best video game ad campaigns ever. In my opinion, it did a great job of showing people that the video game industry is now at least on par with the music and movies industries.

[trentdadi]

Going back and watching them ads, and remembering seeing master chief everywhere (including burger king cups) it makes me wish the game hasn't come out yet so I can be that excited about something again. I doubt we will ever see an ad-campaign that intensive again.

[Rickets06]

It's amazing how an ad campaign can boost sales like that and build hype.
Is Halo 3 even as good as the ad?

[GamerBR]

That was the only ad in my life that I watched -because I wanted to- several times.

This post has been edited by GamerBR: Jun 23 2008, 12:53 AM

[Bandit5317]

Going back and watching them ads, and remembering seeing master chief everywhere (including burger king cups) it makes me wish the game hasn't come out yet so I can be that excited about something again. I doubt we will ever see an ad-campaign that intensive again.

I remember those . A few pictures to show the insane amount of advertising that it got:




I've still got a couple game fuels in the fridge waiting for a LAN party (they're good 'till september) .

[synthetamine]

lol jeez, I was on a college campus the whole time, sure there was ALOT of hype from fellow students, but not getting off campus i didn't see any of this stuff!

[dokworm]

I missed all of the advertising at the time. seeing it now, it just makes me wish the game was a gritty and cool looking as the ad.