QUOTE(Chancer @ Jul 24 2008, 09:17 AM)

Why the hell are they releasing all these predictions on everything, telling us how much better they will be etc... surely a few weeks loss in hardware sales has not got them edgy to the point they have to do this. Makes them sound like Sony
I would guess that's exactly why they are doing this kind of thing... we all know the Sony hype machine is nothing to sell short and a good part of it is saying what sounds good so that those who WANT to believe can continue hanging on what you say to back them up; regardless of how much what you say is fact and how much it really matters anyway.
The problem with the general public is that you have to keep them fed with a constant stream of yummy tidbits. Never mind that the value of the tidbits in terms of actual news is about the equivalent of twinkies in a food diet, you just have to give them something.
Sadly it becomes a game of "you lose if you don't" whereby whover says the most, sounds the sweetest and stays on peoples minds (regardless of how true or valuable what you say is) is likely to win points.
If Sony speculates on something and MS keeps it's trap shut knowing they can only offer equally worthless speculation, MS loses becuase while you and I know we didn't miss anything, Joe Public probably doesn't and any sale that can be made (whether based on actual fact or on feelguide rumor) is still a sale and adds to the momentum of your product.
Just like every political candidate promises the same empty things that the others all promise, and we know they are lame empty promises, if they didn't promise them, they would fall right off the publics radar. We want to believe some things and we need you to tell us you will bring those things (even if deep down inside we know you won't) or else we won't even consider the other things you promise.
MS has to keep speculating on positives so their fanboys can keep the momentum going. If they don't, the Sony fanboys will be going unchecked. It's a stupid battle to have to fight, but I see it as part of the business.
Those who know or are smart enough to figure it out will always be annoyed by the methods used to garner the interest and support of those who can't figure it out and thus prefer to cling to garbage rather than cling to nothing.
It's a sad state, but it is what it is... at least that's how I see it.
This post has been edited by Devedander: Jul 24 2008, 08:10 PM