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> Microsoft: We understand European loyalty to Sony
Xbox-Scene
post Oct 3 2008, 07:11 PM
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Microsoft: We understand European loyalty to Sony
Posted by XanTium | October 3 14:11 EST | News Category: Xbox360
 
From gamesindustry.biz:
[QUOTE]
Head of Microsoft Game Studios Phil Spencer has even said that he understands the loyalty that European consumers have traditionally held for Sony products, and his team is working hard to create games that appeal to niche demands.

"I understand as a gamer the brand that Sony has here, and the work that we need to do to build content and franchises that uniquely resonate with the customers in the different European markets," commented Spencer in an interview published today.
"Investment in studios, investment in people on the ground creating games is critical to us succeeding in this market."

The Xbox 360 has sold over six million units in Europe, 2.3 million of which are in the UK alone.
[/QUOTE]

Full Story: gamesindustry.biz




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eduardor2k
post Oct 3 2008, 10:04 PM
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1/3 only in UK! blink.gif

I hope buying mine soon! +1 on Spain!

PS: I friend of mine just got one.
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Knasen
post Oct 4 2008, 09:33 AM
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Honestly I didn't think the UK had that many percentages of the euro sales, more power to them tongue.gif
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DeMoN_DARREN
post Oct 4 2008, 03:27 PM
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In the UK i thought the 360 was on top of the PS3, but I can understand that in mainland europe PS3 is the winner
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chorizo1
post Oct 4 2008, 09:27 PM
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It's Loyalty, not the fact that games are more expensive, and it constantly shafts Europe with price cuts (until now), and has a history of hardware failure. riiiight wink.gif
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