let them believe it
if Kutaragi was the only one saying such comments about its price, Id tend to think it was a ploy.
but when Mark Rein from Epic says it, he knows what hardware is inside, and knows damn well its going to cost more than most think.
lets just focus on the 360 and what we will be doing to it/with it in 3 months
sonys time will come, and peoples eyes will be opened appropriately.