QUOTE(Ozy @ Nov 6 2005, 08:10 PM)
With 2.5 weeks to launch? Kinda worrying if it's true.
We have have very little marketing for the x360, theirs the posters in stores, the pathetic kiosks and no one has seen a finished game yet.
How are M$ going to get the hype up. Sure the console is preordered out but that is because people are hoping that this console is going to blow them away come november 22nd, but so far have had nothing that will convince them.
If M$ showed a little footage of games that are finished or close to finished then the hype would up again, "OMFG that looks amazing" and stuff like that.
But nooooo, all we've seen is unfished games on consoles in kiosks that are slowly melting because of the high heat.
The demo kiosks weren't sent out 2.5 weeks before nov 22nd.
Also, if you think that changing the demos after a couple of weeks is good for business, how can you be so sure? It costs money to ship them out, install them, etc. Once they are done giving out demos of newer builds of PD0 and PGR3, the Xbox 360 will be out in a week - then they have to go and ship out demos of the finished games.
You aren't a marketer, and neither am I. If you think that what MS is doing is wrong, then good for you, but it doesn't hold much water. All you want is better demos of more polished game versions, but the demos which are out right now are doing just damn fine in 'raking in the hype'. Sure,it's not the best looking to ALL of us, but to the average joe gamer who walks in and see's it, he's usually impressed (facts thus far from what I and others have seen).
I am not saying I am a marketer, but there is a difference between arguing against a multibillion dollar company's marketing decisions and understanding it.
Aside from the already present 'mountain dew' and 'tour truck' commercials, which play rampantly to expand knowledge of the products coming existence, MS will most likely start the 'real' advertising campaigns once the Xbox 360 is out in stores.
You comment on how MS isn't hyping up the launch of Xbox 360. The reason why they are doing this is because they are in no rush. Sales on launch is covered, so why waste advertising on gathering a crowd which won't be able to get their hands on one? This is where the conspiracy of 'MS purposely creating hype with low supply' comes in. The only flaw is that MS isn't creating too much more hype before launch for a very good reason.
Since Launch day is covered, they will (by my guess) start advertising close to launch and when it actually launches. This way, the Xbox1 gamers can say 'Hey, it's out?! What have I been missing?!?!?!". The commercial will prbably feature game footage from PD0, PGR3, and Kameo (1st party titles) and other 3rd party titles. This will wow them. They didn't see development footage, they aren't wowed-out like the rest of us on Xbox-scene, they are fresh.
Etc Etc and so on, I'll stop there. I don't want to sound like I think I know everything about marketing and advertisements, I just use the information I have and come up with the cause-and-effect scenario which MS might be thinking about.
It's called 'making sense out of things'.
Sorry if I came off as an ass.
Ps. Holy shmoly, long post! I should get 12.6 post counts for that.
Did anyone read it?