This is because your ROMS in the roms directory are not named correctly.
Do a search on www.mame.dk for the game and see what it should be called.
Example. I had defender[1].zip in the roms directory. It should be defender.zip for Mamex to see it and run.
Here is my UNTOUCHED original ini file.
### mame.ini ###
### Frontend Related ###
clones 1
### Windows path and directory options ###
rompath D:ROMS
samplepath D:SAMPLES
inipath D:;T:;D:;T:.;ini
cfg_directory T:cfg
nvram_directory T:nvram
hiscore_directory T:hi
history_file history.dat
mameinfo_file mameinfo.dat
#memcard_directory E:GamesEmulatorsMamememcard
#input_directory E:GamesEmulatorsMameinp
#state_directory E:GamesEmulatorsMamesta
#artwork_directory E:GamesEmulatorsMameartwork
#snapshot_directory E:GamesEmulatorsMamesnap
#diff_directory diff
#cheat_file cheat.dat
#ctrlr_directory ctrlr
### Windows video options ###
autoframeskip 1
frameskip 0
triplebuffer 0
hwstretch 1
resolution 580x435
vector_width 580
vector_height 435
refresh 0
scanlines 0
switchres 0
switchbpp 0
maximize 0
keepaspect 1
matchrefresh 0
syncrefresh 0
throttle 1
full_screen_brightness 0.000000
frames_to_run 0
effect none
screen_aspect 4:3
sleep 1
### Input device options ###
joystick 1
steadykey 0
keyboard_leds 0
a2d_deadzone 0.300000
# ctrlr <NULL> (not set)
### Mame CORE video options ###
bpp 0
norotate 0
ror 0
rol 0
flipx 0
flipy 0
debug_resolution auto
gamma 1.000000
brightness 1.000000
### Mame CORE vector game options ###
antialias 1
translucency 1
beam 1.000000
flicker 0.000000
intensity 1.500000
### Mame CORE sound options ###
samplerate 44100
samples 0
resamplefilter 0
sound 1
volume 0
### Mame CORE misc options ###
artwork 0
use_backdrops 0
use_overlays 0
use_bezels 0
artwork_crop 0
artwork_resolution 0
cheat 0
debug 0
# playback <NULL> (not set)
# record <NULL> (not set)
log 0
### Configuration options ###
readconfig 0
verbose 0