PS3 will eventually upscale your awful DVDs
Posted by XanTium | 2-3-2007 23:40 EST
In the fourth and final part of N'Gai Croal's epic and quite informative interview with Phil Harrison, the Sony head of worldwide studios discusses his company's cultural approach to marketing in Japan. Mr. Harrison explains that in order to engender trust in Japanese consumers, Sony should start divulging more information and features earlier, even if they aren't quite "perfect" yet. His example? "You know, we're not sure when it's coming, but we're going to have DVD upscaling on Playstation 3." He follows up with, "There you go. There's a scoop for you."
Full Story: joystiq.com and newsweek.com