'We'll never do away with retail,' says Harrison
Posted by XanTium | 11-4-2007 10:22 EST
Sony Worldwide Studios boss Phil Harrison has dismissed suggestions that the company could make a move away from traditional retail channels in the future.
His comments came during a round table discussion with 'semi-official' blog ThreeSpeech. When he was asked, "How long until Sony does away with retail?", Harrison replied, "Never - we're not going to do away with retail.
"But a game that somebody buys at retail is the beginning of our relationship with the customer, not the end," he continued. "I think retailers will be as important to the games industry going forwards as they are today."
Full Story: gamesindustry.biz