Next-Gen.biz Interview: Sony Online's Worldwide Quest
Posted by XanTium | 11-4-2007 22:51 EST
Sony Online Entertainment's new executive hire wants to increase the firm's international footprint, but with stiff global competition is it too little too late? And how the hell does WoW make it look so easy?
SOE's new VP of business development and international operations Dave Christensen would argue that it's never too late to compete in new markets, as long as you have a unique strategy.
But there are still some new, albeit unproven, opportunities overseas in non-traditional MMO markets, Christensen says. "I think what's key for us [overseas] are the developing markets such as India and South America, where it's still very early in the lifecycle of people playing MMOs." He also says other potential target markets include Vietnam and the Philippines.
It all seems like a viable plan: While MMO competitors are clawing each others' eyes out in the traditional MMO markets, SOE in theory would sneak into New Dehli, Manila, Brasilia and Hanoi and steal virtually unguarded market share under cover of darkness.
Full Story: next-gen.biz