Analyst: Video Format Fight Not Over, Blu-Ray Winning PR War
Posted by XanTium | 3-8-2007 16:11 EST
TDG president and analyst Michael Greeson asserts that Blockbuster's decision to side with Blu-Ray "will have little impact on how the format battle is decided," calling Blockbuster "a blip on the DVD sales radar." He believes that Target and Wal-Mart's recent decisions to sell only Blu-ray players in their bricks-and-mortar stores could potentially be much more significant, though.
"The window of opportunity [for HD DVD] closes a bit more with each exclusive retail and content partnership that Blu-ray announces," Greeson says. "Radical moves will be required by the HD DVD camp, such as major equipment subsidies (slice the unit price to below $200 - soon) or significant marketing investment on the part of Microsoft, Toshiba, Universal, and the other HD DVD players (something which we have yet to see happen)."
Generally, though, Greeson believes the race is too soon to call, as some PC OEMs have yet to weigh in, and the impact of Target and Wal-Mart's exclusivity decisions won't be determined until after the holiday season.
Full Story: gamasutra.com