Honestly these made me sad. Reminded me of the coming election commercials. You know the ones where the candidate can't win on his own qualities so he tries to make the competition look unqualified and scare the public into voting for him.
Im all about advertising but would much rather hear about your product and why I should buy it instead of watching you try to down another product. And yes I know these aren't officially sponsored by Sony or the Blue Ray group (same people really) but still think its kinda cheap.
And no I don't own either format so Im not a fan boy of either. I will continue to use my HTPC until a clear winner has been decided, until then x264 Rocks!