Honest / insane retailer swaps old HD DVD for new Blu-ray gear Posted by XanTium | 23-2-2008 20:39 EST

From digitalworldtokyo.com: [QUOTE] Edion, the owner of several chains of electronics shops there has taken the unusual step of extending the hand of sympathy to anyone who bought an HD DVD player or recorder from it and is offering to exchange the useless machines for new Blu-ray devices. Throughout March, customers can return any of seven Toshiba HD DVD decks and swap them for a BD unit from Sony, Panasonic or Sharp. If the latter is more expensive, customers need to make up the balance, but if it's cheaper they'll actually get a refund of the difference. [/QUOTE] Full Story: digitalworldtokyo.com

Wow that's generous...

ya thats crazy, wonder what there gonna do with all teh HDDVD crap they get back, maybe resell it to try and make some money back

Man, talk about keeping your customer base happy. This guy is the super pimp daddy.

I love the idea, but why call them "useless machines"? TMK, if you plug them in, they'll still work. Y2K?

Actually, I don't think the retailer is so insane. The HD-DVD units have really fallen in price. If people want Blu-ray units, which are usually (or is it always) more expensive than the HD-DVD players, people have to pay quite a bit in difference. This also ensures that some people who might have shopped elsewhere for BR players will return to this store.

As it is, I think this retailer will be making a bit of a profit.

i wonder if they can swap the hd-dvd player for a ps3 LoL