Take-2: GTA IV Sales Estimates Too Low - Play.com: 80sales/min
Posted by XanTium | April 30 00:21 EST | News Category: Xbox360
Take-Two CEO Ben Feder has said that he believes analysts estimates for sales of Grand Theft Auto IV are too low.
A number of analysts and research firms have taken a shot at predicting the success of the game, with Wedbush Morgan's Michael Pachter estimating the game will sell over 9 million units this fiscal year, with Take-Two shipping 6 million units in the first week to meet demand.
"Our expectations are very high, higher than analysts give the game credit for," said Feder, speaking to Reuters.
Online retailer Play.com has revealed it has been taking over 80 orders per minute for Grand Theft Auto IV, released today.
Stuart Rowe, chief operating officer for Play.com, has said that the game is likely to smash previous sales records in the videogame sector.
"We're experiencing trading levels similar to what we would see in the run up to Christmas, taking over 80 orders per minute at peak times.
Full Story: gamesindustry.biz(1) | gamesindustry.biz(2)
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