GTA IV Breaks Entertainment Launch Records
Posted by XanTium | 7-5-2008 11:11 EST
Retail sales of Grand Theft Auto IV topped $500 million during its first week on sale, surpassing the all-time entertainment records for day one and week one sales by dollar value.
According to publisher Take-Two, Grand Theft Auto IV sold approximately six million units globally with an estimated retail value of more than $500 million in the first week. The game sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.
Halo 3 set the previous videogame box office launch record, generating $300 million in first week sales, while Pirates of the Caribbean: At World's End held the all-time entertainment launch record after grossing $404 million in six days.
Full Story: next-gen.biz