Sony Partners with IGA for In-Game Ads
Posted by XanTium | 4-6-2008 23:38 EST
Sony has announced a partnership with in-game advertising firm IGA Worldwide approving the delivery of dynamic ads to PS3 games.
The in-game ad specialist is the first outside agency to receive approval to deliver in-game ads to the platform.
As opposed to static advertisements, dynamic ads allow companies to change their advertisements on a regular basis, opening up new revenue sources. Technology even enables advertisers to place new ads in already completed games and back catalog titles.
Full Story: next-gen.biz