Interview with Phil Spencer - new head of Microsoft Game Studios
Posted by XanTium | September 8 13:11 EST | News Category: Xbox360
* You've got the Halo franchise, and you've got GOW 2... do you think you need to develop any new kind of hardcore gaming franchises? Obviously you've got Lips and you've got You're In The Movies, do you have any other kind of new platform exclusive hardcore titles coming? Do you think that's important?
* I think it's very important, and the next game I'm shipping is a core brand new IP franchise. The amount of new IP that we've brought to the market on the 360, it's one of the things I'm proud of. Gears for me is an interesting case study. Two years ago, nobody had played a game like that, played a version of Gears of War. Now, people kind of talk about it as a franchise that's been around forever, as if it's an old IP or an old franchise, which I think is the strength of that brand that's been built.
Our history to date on our platform; Crackdown, Gears of War, Too Human, games that really want to focus on the core, I think our track record speaks for itself there and it can continue to be part of Microsoft Game Studios.
* So you will have new exclusive IPs coming?
* Absolutely, absolutely.
* What will you do differently to Shane Kim for Microsoft Game Studios?
* The evolution of the platform for me opens up interesting opportunities for us content creators. The new Xbox experience that we announced on Monday, Live continuing to grow, the majority of our Live customers being gold customers, allows us to push beyond just retail games, which we've already done with DLC and different experiences, with people continuing to buy maps or whatever we deliver... but stepping back and really thinking about that connecting gamers and the entertainment experiences that we can bring.
The primetime stuff that we showed, that we announced at the briefing was a great example of that, of a new gaming experience, of this idea of programming certain timeslots, and certain experiences like the one vs. 100 game, not just for that but for all types of games, creating interesting opportunities.
Full Story: oxm.co.uk