QUOTE(brandogg @ Oct 8 2008, 11:24 PM)
Microsoft didn't just call up AMD and say "make us a game console". They are in the hardware business (ever heard of the Zune?) as well as the software business. If you pop open your 360 you'll find many Microsoft's logo on several components. The 360, as well as the original XBox, were designed by Microsoft.
Just because it has an M$ logo on it don't mean they made it! The PS2 CPU was a joint venture between Toshiba & $ony. However Toshiba's name is no-where to be seen!
M$ dont design or develope any hardware in house! Its all hired out to third party companies then M$ stick their logo's on it because they foot the bill and have the right to do it.
What has Zune got to do with anything? It's in the same boat as the 360, it was dsigned and developed by a third party, not in-house!
Ever seen that program American Chopper? They build bikes, but they dont build the engine from scartch, they order it in ready made. However at the end they have their company name all over the bike and the manufacturer of the carb, exhast, engine, etc is no-where to be seen!
Excact same happens here, M$ pay for it, and get 3rd party companies to make stuff for them, but in the end it's M$ who have their company logo's all over the 360!
Think about it, the CPU and GPU say Micro$oft & XBOX on them, but we all know the CPU & GPU was not made by M$! Also, same goes for PS3, the RSX was made by NVIDIA, but the PS3 chip says SCEI on it!