Microsoft's 2010 DreamBuildPlay Contest Now Open Posted by XanTium | December 12 00:55 EST | News Category: Xbox360

From teamxbox.com: [QUOTE] The Microsoft Dream.Build.Play/Old Spice challenge is now open!!! This year we decided to kick it up a notch and bring to you a challenge like never before. We are looking for you to create a game that will not only blow our minds, but will also find innovative and creative ways to implement the Old Spice brand. Plus, $135,000.00 (USD) in prizes is on the line and there are 2 ways to compete!!! In 2010, Old Spice is launching a collection of 4 fresh scents inspired by some of the freshest places on Earth: Matterhorn, Fiji, Denali and Cyprus. To get guys excited about these products, they need your help! [/QUOTE] Full Story: teamxbox.com Official Site: http://www.dreambuildplay.com

How about...you play as an Old Spice deodorant and you must make you way through a foul smelling world. The world wasn't always foul smelling, that is until Dr. RROD moved in. He enjoys the foulness he brings and will fight to spread it no matter what others think. Also, you must save the princess. Did i mention she has a big rack ?


" I WIN ! - Ill take that in cash please"

Hahaha. Old Spice... what a lame product to try to make hip through a computer game. It seems desperate and doesn't make sense (to me at least)

When I seen it I thought cool, there is already some quality games in the indie section but as I was reading through the article more I thought that is going to make for one stupid game. I just can't wait to see what someone comes up with on this one, if M$ thought this was a good idea how come their not making a game on Old Spice

Just when I thought Microsoft's pathetic money grubbing couldn't get any worse. This sounds like an april fool's joke.

waste of space on the internet...

What about Hai Karate?

AXE! All the way baby!!

I got a foolproof combo that is sure to get the ladies attention.

First, you take a shower with Irish Spring ICY Blast (blue Label) Body Wash Ok, Then top it off a few sprays of Kilo, from Axe, and the chicks won't be able to resist you.

Add that you're a member of Xbox-Scene and they'll throw their panties at you when they see you

This is true, I have taken women home from the bars numerous times when I told them I was a member of x-s. The clothes are automatically off when they see the homebrew stuff. Then I show them my hard drive.

reminds me of the ridiculously bad doritos dinosaur game on xbla.

So they're not looking for innovative games, but innovative ways to implement advertising.

This is sad.